It’s been almost a year since Canada made history, becoming the largest federal jurisdiction on the planet to legalize cannabis consumption.
This massive policy shift legitimized a Canadian industry estimated to be worth $5 billion by 2021, while it simultaneously launched strict promotional and packaging regulations that ban (among other things) associating cannabis with “glamour, recreation, excitement, vitality, risk, daring” or any marketing that could appeal to young people.
Join us on the one-year anniversary of legalization for a behind-the-scenes look at cannabis and how BC entrepreneurs have been blazing trails in this high-constraint, budding industry.
We’ll hear from Barinder Rasode, Co-founder and Chief Executive Officer of Grow Tech Labs, along with its Chief Marketing Officer Alex Troll on:
Planting Seeds: Strategies for effective marketing in the face of strict promotional regulations;
Being Blunt: Why authenticity is essential to strong cannabis brands;
Joint Efforts: How collaboration is making BC cannabis competitive;
Cultivating Diversity: Accelerating growth for women and indigenous-led cannabis companies.