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entrepreneurs

Breaking Bud – Marketing, branding and expanding in BC’s cannabis industry

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It’s been almost a year since Canada made history, becoming the largest federal jurisdiction on the planet to legalize cannabis consumption.

This massive policy shift legitimized a Canadian industry estimated to be worth $5 billion by 2021, while it simultaneously launched strict promotional and packaging regulations that ban (among other things) associating cannabis with “glamour, recreation, excitement, vitality, risk, daring” or any marketing that could appeal to young people.

Join us on the one-year anniversary of legalization for a behind-the-scenes look at cannabis and how BC entrepreneurs have been blazing trails in this high-constraint, budding industry.

We’ll hear from Barinder Rasode, Co-founder and Chief Executive Officer of Grow Tech Labs, along with its Chief Marketing Officer Alex Troll on:

Planting Seeds: Strategies for effective marketing in the face of strict promotional regulations;

Being Blunt: Why authenticity is essential to strong cannabis brands;

Joint Efforts: How collaboration is making BC cannabis competitive;

Cultivating Diversity: Accelerating growth for women and indigenous-led cannabis companies.

Are You a Cannabis Brain?

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Do you have cannabis expertise that you would like to share with the world? Both direct and ancillary knowledge such as:

– Business
– Compliance
– Consulting
– Cultivation
– Culture
– Edibles
– Education
– Events
– Finance
– Marketing
– Medicine
– Mental Health
– Research
– Retail
– Sciences
– Topicals

Are you a cannabis entrepreneur offering unique and creative services?

Looking for a stable, secure and progressive marketplace to connect with your clientele?

Cannabis entrepreneurs and small businesses face unique challenges and a quickly evolving landscape. Highly restrictive regulations around marketing and advertising increase the challenge of connecting with target audiences. Social media brings exposure but often proves to be unstable.

We’re not only at the forefront of the creation of the cannabis industry, we’re part of a larger sector of society that is changing the way we create, purchase, consume and understand value. Pick My Brain enables experts to package their time, knowledge and experience in order to bring value to the market.

We have the opportunity to create a cannabis industry and culture that’s collaborative, sustainable and innovative. Learn how you can create cannabis services that draw on the value of your expertise, and to bring value to your community, by becoming a Cannabis Brain.

Mental Health for (Cannabis and Non-Cannabis) Entrepreneurs

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Canada is a country of small businesses, and also the first G20 nation to legalize Cannabis federally. These factors have combined to create an explosion of Canadian Cannabis Entrepreneurs, many of whom touch and don’t touch the plant as part of their offerings but face additional barriers and adversity.

Discussions about the mental health and well-being of entrepreneurs are markedly absent here in Canada. Our goals with this talk is to bring Canadian Cannabis Entrepreneurs together to educate, collaborate, and discuss mental health together.

Learn about the mental health issues entrepreneurs report, the impact of these concerns on business and personal lives, the strategies that can be used to manage these issues, and how to overcome the barriers faced in accessing services and support.

Develop practical tools and gather resources to help improve work-life balance, at both the personal and organizational levels. Learn how being clear on core values can provide the “glue” to coping and thriving as a cannapreneur, as well to avoid overwork and burnout, and develop resilience in the face of stress and adversity.

Knowing you’re not alone is the first step, developing knowledge, skills, and the connections needed to prevent or reduce existing issues is the next. Join us as we create an opportunity for Canadian Cannapreneurs to learn about your mental health and connect with others in the space.

Root to Rise

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Sessions will focus on challenges facing entrepreneurs, such as time management, loneliness, communication and effective leadership. We will begin with an hour of yoga led by Steve Fazzari, followed by a 30-minute guided meditation with Larry Li. After class, guests are invited to enjoy a cup of tea and conversation with fellow students.

Class is open to all levels— curious to connoisseur, yoga mats are available in a limited quantity. We encourage students to bring their own mat to practice.

About your instructors

Steve Fazzari, aka Shankara Deva Om

Steve’s journey towards clarity and creating space for inner silence started at a young age when he began studying Eastern philosophies and Buddhist teachings.

Drawn to movement as a way of achieving mindfulness, Steve pursued snowboarding and skiing, mountain biking, and classical music training as a way of facilitating peaceful moments.

Discovering yoga became another powerful tool for personal growth.

Steve has completed advanced and senior-level training with the living master Sri Dharma Mittra. Much like Dharma, Steve has felt drawn towards being a teacher of teachers. He was an instructor at Karma Teachers in Vancouver, and helped develop curriculum during his many years at the studio.

The mark of a true master is to be able to share teachings with a wide variety of diverse thinkers and find common ground; this is where Steve’s expertise resides. Grounded in science and philosophy, Steve believes these teachings can be accessed and understood from many different viewpoints and by people from all walks of life.

www.stevefazzari.com

@stevefazzari

Mental Health for Cannabis Entrepreneurs

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#F❤CKTHESTIGMA #ENDTHESTIGMA

Canada is a country of small businesses, and also the first G20 nation to legalize Cannabis federally. These factors have combined to create an explosion of Canadian Cannabis Entrepreneurs, many of whom touch and don’t touch the plant as part of their offerings but face additional barriers and adversity.

Discussions about the mental health and well-being of entrepreneurs are markedly absent here in Canada. Our goals with this talk is to bring Canadian Cannabis Entrepreneurs together to educate, collaborate, and discuss mental health together.

Learn about the mental health issues entrepreneurs report, the impact of these concerns on business and personal lives, the strategies that can be used to manage these issues, and how to overcome the barriers faced in accessing services and support.

Develop practical tools and gather resources to help improve work-life balance, at both the personal and organizational levels. Learn how being clear on core values can provide the “glue” to coping and thriving as an cannapreneur, as well to avoid overwork and burnout, and develop resilience in the face of stress and adversity.

Knowing you’re not alone is the first step, developing knowledge, skills, and the connections needed to prevent or reduce existing issues is the next. Join us as we create an opportunity for Canadian Cannapreneurs to learn about your mental health and connect with others in the space.

Topics Discussed:

Personal and organizational mental health

Avoiding burnout and developing resilience

Dealing with stress and adversity

Work-life balance and Core Values

You will walk away with:

Practical Tools and Tips

Resources and Assets

Stronger Social Connections

Looking forward to seeing you there!