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Toronto’s Craft Beer Festival, HotBox Cafe, and Detonate Group Partner on First Legal “POTio”
June 21, 2019 - June 23, 2019
Cannabis Smoking Lounge Takeover Happens June 21st-23rd at Ontario Place
TORONTO, March 12, 2019 /CNW/ – The Ontario Craft Beer Festival today announced its intention to include cannabis into its annual celebration of Craft Beer through a collaboration with Kensington Market mainstay HotBox Cafe. Attended by over 10,000 people from across North America, this event will make history as the first time a legal cannabis “consumption” patio is made accessible at a provincial event.
“We want to offer people a place to come down from the beer. You don’t have to consume cannabis to experience our creative, chill and vibrant POTio,” said Abi Roach founder of HotBox Holdings and owner/operator of HotBox Cafe. “We want to educate people on what cannabis is and how to consume it safely, especially around alcohol.”
“What better way to optimize on a sensory experience than by adding some cannabis to the mix, and who better to help us execute than Abi and the HotBox team?” said Tony Millar, founder of Toronto’s Craft Beer Festival. “Cannabis is finally legal across Canada and we couldn’t be prouder to celebrate it together.”
“We are thrilled to be a part of this collaboration and are looking forward in working with Hotbox Cafe and the Craft Beer festival to bring this space to life!” said Imraan Kahn, founder of Detonate Group, owner/operator of Detonate Cannabis Agency. “As long-time advocates in the cannabis space, we understand the importance of education, experience, and most importantly, safe consumption.”
“I’ve been successfully executing cannabis pop-ups throughout the Greater Toronto Area for the last 20+ years,” added Ms. Roach. “What makes this one really special — other than our partners — is that it’s now on a provincial level, meaning the government is finally ready to listen to what Canadians actually want.”
Billed as a comfortable break from the beer and noise during the festival, the CNE’s current smokers lounge will get a weekend facelift to accommodate the crowd, and ensure proper safety and health codes are followed while attendees of legal age enjoy an alcohol and tobacco-free experience.
In addition to Abi’s hand-picked customer service team, there will be experienced sales representatives working the POTio ensuring attendees are educated on the various ways to safely consume cannabis.
“Being at the forefront of something new is a big social undertaking and we are excited but also fully cognizant of our responsibility to be compliant with all federal and provincial laws for the safety of all attendees”